Security at Dentscale™

When you use Dentscale, you are entrusting us with one of your most valuable assets — the marketing performance and patient acquisition data of your dental practice. From website traffic and enquiry forms to ad campaign results and ROI tracking, this information is central to how your practice grows. We treat that responsibility with the same care you show your patients.

We don’t publish every technical detail of our processes — because that would weaken security — but we can share the principles and safeguards we operate by.

1. You own your data

  • Dentscale is a caretaker, not an owner. Your data always belongs to you.

  • You control who can access Dentscale. Owners can invite or remove users at any time.

  • When you disconnect an integration (e.g., Google Ads, Meta, HubSpot, or your practice website), all associated access tokens are permanently deleted.

  • Deleted data is removed from live systems and only remains for a short time in encrypted backups before being erased.

  • This ensures no “shadow copies” linger, protecting you against unauthorised access.

2. Security is ongoing

  • Security is not a one-off task. It is a living discipline.

  • At Dentscale, we continuously review and strengthen security processes.

  • Independent specialists conduct penetration tests, code reviews, and network scans.

  • Our team maintains strict internal documentation and monitoring — ensuring Dentscale evolves with security best practice.

3. Availability and resilience

Dental practices depend on clarity in real time. Downtime or lost data is unacceptable.

  • All marketing and ROI data is backed up every 6 hours.

  • Backups are encrypted with 256-bit AES encryption and retained in multiple geographic locations.

  • In case of outage or disaster, Dentscale can restore from a secondary, redundant facility with minimal disruption.

4. Hosting and physical security

Dentscale is hosted on Microsoft Azure, which provides enterprise-grade security, compliance, and scalability. On top of Azure’s safeguards, we layer additional controls to ensure your practice’s data environment remains secure.
👉 Learn more about Azure security.

5. User access

  • Role-based permissions ensure staff only see what they need.

  • Selected Dentscale staff may access your account only with your explicit permission and strictly for support.

  • Associates, managers, or marketing teams can each be assigned the right access level, supporting both single-site and multi-site practices.

6. Data protection and backup

  • Each practice’s data is logically separated at the database layer.

  • Encrypted daily backups are distributed across secure geographic regions.

  • Marketing datasets (such as SEO reports, enquiry leads, ad campaign performance, and ROI metrics) are protected to the same standard as financial records.

7. Staying protected: your role

You can further protect your account by:

  • Using a strong passphrase instead of a simple password.

  • Avoiding reuse of practice logins or sharing credentials between staff.

  • Keeping browsers updated (we recommend Google Chrome for stability and speed).

8. SSL encryption

All Dentscale communication is encrypted with 128-bit SSL or higher, the same level used by leading banks and financial institutions.

9. Password management

  • All users must create strong passwords.

  • Repeated failed login attempts trigger automatic lockouts.

  • Inactive sessions log out automatically for your protection.

10. Independent audits

Dentscale engages third-party security specialists on a recurring basis to conduct:

  • Penetration testing

  • Network vulnerability scanning

  • Source code reviews

Privacy

Your privacy is safeguarded with the same rigor as your marketing data. See our Privacy Policy for full details.

Dentscale Difference: Unlike generic marketing tools that treat your data as just campaign numbers, Dentscale safeguards dental-specific marketing and ROI data — enquiries, ad spend, patient value metrics, and growth insights — with bank-level security and practice-first clarity.