Last updated: 18 sep 2025
Dentscale Ltd (“we”, “us”, “our”) recognises that your privacy is very important. We are committed to protecting your personal information in accordance with the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).
By accessing this website and using our products and services, you accept the terms of this Privacy Policy. This Policy explains how and why we collect personal information, how we use it, who we may share it with, and your rights over that information.
This Policy applies to all personal information provided to us via our website, Dentscale apps, integrations with marketing and analytics platforms, social media, and other digital services.
We provide marketing, SEO, and ROI tracking tools specifically for dental practices. To do this, we may collect:
We collect information to:
We will only collect personal information where it is reasonably necessary to perform these functions.
If we receive personal data about you from another source and we could not have lawfully collected it directly, we will delete or de-identify it.
Dentscale does not typically require sensitive personal data (such as patient health records). If enquiry data collected through your campaigns contains personal information (e.g., names or contact details of patients), we process it only for the purpose of reporting ROI and only with your authorisation.
We may use your information to:
We may disclose information to trusted service providers (such as cloud hosting, backup, email, or payment providers) solely for the purpose of delivering services. These parties are bound by confidentiality and data protection agreements.
We will never sell your personal data.
We may also be required by law to disclose information (e.g., court order, HMRC request).
Our services are hosted primarily in the UK and EU on Microsoft Azure. Where personal data is transferred outside the UK/EU, we ensure appropriate safeguards are in place (such as UK-approved Standard Contractual Clauses).
We may send you communications about new features, updates, or offers if you have opted in. You can opt out at any time by clicking “unsubscribe” or contacting us directly.
Even if you opt out of marketing, we may still send you important service-related messages.
We take your data security seriously. Measures include:
If data is no longer required, we securely delete or anonymise it unless law requires otherwise.
If a data breach occurs, we will notify you and the ICO (Information Commissioner’s Office) where legally required.
Dentscale uses cookies to enhance your browsing experience, analyse site traffic, and improve our services. Cookies may collect anonymous usage statistics but do not store sensitive personal information. You can manage cookie settings via your browser.
Under UK GDPR, you have the right to:
To exercise your rights, contact our Privacy Officer at [Insert Contact Email].
We aim to keep your personal information accurate and up to date. If you believe any data we hold is incorrect, please notify us and we will correct it promptly.
By using our website and services, you consent to the collection, use, and disclosure of your personal data in accordance with this Policy.
We may update this Privacy Policy from time to time. The latest version will always be available on our website. Continued use of Dentscale after updates means you accept the revised Policy.
If you have any questions, concerns, or complaints about our privacy practices, please contact:
Privacy Officer – Dentscale Ltd
[Insert Office Address]
Email: [Insert Email]
Phone: [Insert Phone]
Dentscale Ltd is registered with the UK Information Commissioner’s Office (ICO) under reference number: [Insert ICO Registration Number].
If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office at www.ico.org.uk.
⚡ Dentscale Difference: Unlike generic marketing tools, Dentscale Privacy Policy is tailored for dental practices — covering marketing data, enquiry tracking, and ROI analytics, while ensuring full compliance with UK GDPR.
